Digital Marketing Course
For the first time in Surat, our CEO, Mr. Keshav Suri, has introduced a unique Delhi-based teaching method in digital marketing. One is the weekend course in digital marketing, which will be completed in 4 months, and the other is an advanced course, which will cover all the minute details of digital marketing and will be completed in 6 months.
The modules we teach are the best in the industry as we believe in 360-degree digital marketing training. All our modules are relevant to the latest trends in digital marketing, which are carefully crafted by our experienced faculty.
They won’t leave a stone unturned to make sure you learn from the best digital marketing course in Surat.
Our course is designed as per the current requirements of the IT companies that provide jobs to our students. We have tied up with renowned companies like Telsa Media, Wohoo,Tecocraft, Zero Gravity, Tring, and many more such renowned companies for our students’ placement.
Our courses are well organized, so providing a job is not an issue with us. We give a 100% job guarantee to all our students who complete the course successfully.
Our course consists of the following modules
We provide free tools and software for more than Rs. 50000, which includes video development tools, SEO tools, web hosting, content development tools, and database management tools.
We also provide lifetime support to our students and are always updated with the latest trends in digital marketing. Here are some of our certified courses.
We offer a Social Marketing Certificate, Google Ads Video Certificate, Campaign Manager Certificate, Learn Analytics with a free online course, Woorank, Google Cloud platform business and professional acceleration, YouTube Music Certificate, SEO, Digital Keshav's course completion certificate, and many more.
OUR COURSE CONTENT
Digital marketing is the use of digital tools to reach potential customers and promote products or services. It is a way for businesses to stay in touch with their customers.
Digital marketing is the use of digital media and tools to promote a product or service. It can be defined as ‘the process of managing and optimizing the flow of targeted traffic, information, and sales to promote business goals.
Digital marketing is the use of online mediums to promote a product or service. Digital marketing can be defined as all the activities that are carried out by an organization to create awareness about its products or services among the target audiences. These activities help in building the brand image of an organization.
Canva is an online tool for creating and editing graphics. It was launched in 2011 by the company Canva Pvt. Ltd. The tool is available on a web browser and can be downloaded on any device, including mobile phones.
It offers both a free and a paid version, with more advanced features and access to additional design elements. Canva is an excellent choice for businesses, individuals, and organizations looking to create visually stunning designs without the need for a professional designer.
The platform offers a wide range of templates, design elements, images, and text tools that users can use to create unique designs without having any prior design experience. Canva is a comprehensive design solution for anyone looking to create professional-quality designs quickly and easily.
Facebook is a social networking service. It has become the most used social media platform all over the world. Facebook is not only for personal use but it also serves as a marketing tool for businesses to promote their products and services. Facebook ads are one of the best ways to promote your business on this platform because they reach millions of people simultaneously.
Facebook Ads can be created by an individual or a business, and they are paid advertisements on Facebook.
Facebook Chatbots are a new form of artificial intelligence that can socialize with humans in a casual manner. The bot can be used including messaging apps like Facebook Messenger and WhatsApp, websites, email campaigns, and social media posts.
Facebook Pixel.
How does Facebook Pixel work?
How will you install Facebook Pixel?
Facebook Sales Funnel
Facebook Sales Funnel is the most important step in building an effective Facebook marketing strategy.
What is a Sales Funnel?
What is the Purpose of the Sales Funnel?
How does it work?
How to set up a Facebook sales funnel?
Lead Generation
How to Find Leads?
In this span, people are reading articles on the internet instead of magazines or books. It is essential for you to write articles that can attract the attention of your target audience or business.
The tools used to publish Content Marketing are
Your Story
Medium.com
Blogspot
Quora
WordPress
Search engine optimization is the process of improving a website’s organic search results. The goal of SEO is to increase traffic and conversions from organic search.
There are two types of SEO:
– On-Page – On-page refers to the content on your website.
In On-Page SEO we can do Keyword Planning, how we can add Titles and Descriptions, and how to add Inbound links and Outbound links.
Off-Page – Off-page refers to links pointing back to your site from other websites or social media platforms.
In Off-Page SEO we can find – How to find Backlinks, Competitors Analysis, Keyword Planning, and Research.
SEO Tools
- Semrush
- MOZ
- Screeming Frog
Google Ads is a paid advertising platform that allows companies to advertise their products and services on Google’s search results.
The ads are displayed on the right side of the search results, which are called ‘Google Ads’.
Search ads are a type of online advertising that appears at the top or bottom of a search engine results page (SERP) in response to a specific search which are called Search Ads
Video advertising is the concept of advertising a product or service through videos. It is slowly increasing its popularity. It is an excellent way of reaching an audience.
Discovery ads are an advertisement format used to show a video or image with sound and usually have a title card. They are shown before videos on YouTube and other video-sharing websites. The purpose of this advertisement format is to get people to watch the full version of the video.
Shopping advertisements can be a very effective way to reach potential customers and promote your products. Advertising on online stores’ websites promotes your business and attracts more customers to your business.
Application Promotion – Mobile marketing refers to the process by which app developers advertise their apps through app promotion.
YouTube is one of the most popular platforms on the internet for video streaming and video promotion. The site was founded in 2005 over the world. YouTube is an online video-sharing website where users can upload, view, and share videos. Videos uploaded to YouTube receive billions of views so there’s always a chance that many millions will see yours of people.
The AdSense program lets website owners display advertisements on their sites. In 2001, Google Adsense was created as an advertising program for webmasters. Adsense displays ads on websites that have signed up with them, and the websites are paid according to how many clicks their ads impression receive.
Social media platforms are very popular. Every month, it has over a billion active users. A social networking platform based on images, Instagram allows users to upload photos and videos, share them with their friends and followers, and follow other people.
Instagram is to build brand awareness, drive traffic, generate leads, and increase sales for your business.
Effective Instagram marketing starts with creating a well-defined target audience, crafting visually appealing and engaging content, using relevant hashtags, and utilizing features such as Instagram stories, sponsored posts, and influencer marketing.
Instagram also provides businesses with insights and analytics, allowing you to track your performance and refine your strategy.
If you’re ready to take your marketing to the next level, consider investing in an Instagram Marketing campaign today. With the right strategy and a commitment to delivering value to your audience.
Google Analytics is a tool for tracking website statistics and marketing. This tool allows you to track visitors, their demographics, how they arrived on your site, and what they do.
The tool can be used on any website with a web browser or app. A small piece of code is installed on your website that collects data from web browsers as they navigate around it. You can analyze the collected data and make changes to optimize your site using an easy-to-understand dashboard provided by Google.
Google Search Console is a tool that Google provides to check the quality of your website’s search results. Many websites use it to see how well their site ranks in Google, and anyone can use it to check their own ranking.
With Google Search Console, you can monitor the following key metrics:
Search Traffic: Get an overview of the clicks, impressions, and average click-through rate for your website’s search traffic.
Keywords: See which keywords are driving traffic to your site and how your website is ranking for those keywords.
Crawl Stats: Get information on how often Google is crawling your site, what pages are being crawled, and how quickly your pages are loading.
Sitemaps and Submissions: Submit sitemaps and individual URLs to be crawled by Google, ensuring that all of your pages are being indexed.
Security Issues: Stay informed of any security issues affecting your site, such as malware or hacking attempts.
Quora has evolved from an answer site to a platform for sharing knowledge on a range of topics. There are millions of registered users who use the site to find information on a variety of topics.
Email marketing is a way to promote your business and products through email. Email marketing is an effective way to reach out to your potential customers. It can be used for direct marketing, or it can also be used for advertising purposes.
In email marketing, a business can create and send newsletters, promotional offers, and other types of content to its subscribers. This content is designed to engage the audience, build brand awareness, and drive conversions.
Email marketing is also highly customizable, allowing businesses to personalize their messages for different segments of their audience. For example, a business can create different email campaigns for different stages of the customer journey, such as welcome emails for new subscribers, promotional emails for existing customers, and re-engagement emails for inactive subscribers.
It is important to have a well-defined target audience and a clear understanding of their needs and preferences. This can be achieved through segmentation and personalization techniques, such as segmenting the email list based on demographic information, interests, or behaviors.
Whatsapp is a very popular messaging app. Whatsapp allows users to send messages, photos, videos, and voice messages.
WhatsApp has become a powerful platform for businesses to connect with customers and share important information such as promotions, product updates, and customer support.
One of the unique features of WhatsApp marketing is the ability to create and join groups, where businesses can interact with large groups of people simultaneously. This allows companies to engage with customers on a personal level and build strong relationships with them.
WhatsApp also provides businesses with the option to use automated messaging to reach customers with personalized and relevant content. This can include automated welcome messages, reminders, and follow-up messages to customers who have interacted with your business in the past.
Overall, WhatsApp Marketing is a cost-effective and efficient way for businesses to reach and engage with their target audience. WhatsApp has quickly become a valuable tool for businesses looking to connect with their customers and grow their businesses.
Website Marketing refers to the strategies and tactics used to promote a website and increase its visibility and traffic. The goal of website marketing is to reach a wider audience, generate more leads and conversions, and ultimately grow your business.
The Platforms to buy Domain for your website:-
Godaddy
Big rocks
How to buy a website domain:-
Choose a Domain Name: The first step in buying a domain is to choose a name for your website.
Check Availability: Once you have a domain name in mind, you’ll need to check its availability
Register the Domain Name: If the domain name is available, you can proceed to register it.
The Platforms to buy Hosting for your website:-
BlueHost
Hostinger
A2
Hostgetter
How to Buy Hosting:-
Choose a Hosting Provider: Once you have your domain name, you’ll need to choose a hosting provider
Choose a Hosting Plan: After choosing a hosting provider, you’ll need to select a hosting plan
Complete the Purchase: Once you’ve selected a hosting plan, you’ll need to complete the purchase.
*Then you have to connect Domain with Hosting.
Workframe ( Editing )
WordPress
